Rent A Service Technologies, a Nigerian digital marketplace, is gaining attention for its role in formalising the country’s vast informal service sector by connecting skilled artisans directly with clients through a structured, technology-driven platform.
Designed to bridge long-standing gaps in trust, access, and financing, Rent A Service enables artisans such as plumbers, electricians, carpenters, and other technicians to digitally showcase their skills, certifications, and work history. By doing so, the platform expands their visibility beyond immediate neighbourhoods and allows them to compete in a broader market based on merit, reputation, and service quality, rather than proximity alone.
A distinguishing feature of the platform is its “Rent Now, Pay Later” option, which allows customers to access essential household or corporate services immediately while spreading payments over time. This financing model is aimed at easing short-term financial pressure on users while ensuring steady work opportunities for service providers. The platform also supports financial inclusion by creating a digital record of artisans’ work histories, which can help unlock future access to credit and other financial services.
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Rent A Service is led by Celebrate Agare, its Chief Executive Officer and a Nigerian entrepreneur with interests spanning finance, logistics, agriculture, real estate, and construction. Born in May 1983 in Sapele, Delta State, Agare has built a diversified business portfolio under the Celebrate Group of Companies. These include Easify Finance Ltd, Celebrate Industries—focused on logistics, trucking, and farming—and newer ventures in real estate, dredging, and sand supply to support infrastructure development.
Beyond business, Agare is also involved in philanthropy. Following the death of his wife in 2022, he established the Celebrate Agare Foundation, which focuses on supporting underprivileged children and promoting maternal health, including access to antenatal care.
Industry observers say platforms such as Rent A Service reflect a broader shift toward digitising Nigeria’s informal economy, which employs a significant portion of the workforce. By providing a verified database of service providers, the platform addresses a common challenge faced by households and businesses—finding reliable and professional artisans—while helping skilled workers secure more predictable income streams.
Rent A Service also offers a Founder’s Circle investment programme, allowing individuals to participate in the platform’s long-term growth. Analysts note that such models could play a critical role in building sustainable digital infrastructure for Nigeria’s blue-collar workforce.
