In a strategic move to place Delta State on the international football map the Chairman of the Delta State Sports Commission, Hon. Onoriode Oborevwori, has invited world-renowned FIFA agent and sports brand strategist, Dr. Drew Uyi, for a high-level inspection of the New Warri Stadium.
The visit which took place this week ahead of the facility’s highly anticipated official opening, is designed to ensure the stadium meets stringent international standards and to develop a blueprint for global branding.
The inspection tour was not merely a walkthrough but a comprehensive assessment of the stadium’s “match-readiness.” Dr. Uyi, known for his work with elite international athletes and brands
Officials from the Sports Commission noted that the ultimate goal is to transform the New Warri Stadium into a premier sports destination in West Africa, capable of hosting international friendlies, continental tournaments, and major commercial events.
Beyond the physical grass and concrete the partnership with Dr. Uyi aims to unlock the stadium’s commercial potential.
Discussions during the tour touched on sponsorship integration, the potential for stadium naming rights, and creating an “enhanced fan experience” that mirrors top-tier European arenas.
“The exercise is about more than just sports; it’s about business,” a Commission official stated. “We want to attract and retain a worldwide audience, and that requires a professional branding strategy.”
A significant portion of the strategic visit centered on the “Seasiders”—Warri Wolves F.C. Hon. Oborevwori and Dr. Uyi explored ways to retool the club for global visibility.
The proposed rebranding aims to modernize Warri Wolves, aligning the club’s operations with global best practices.
This includes creating clearer pathways for youth development and ensuring that local talent receives the international exposure necessary for transfers to major foreign leagues.
Following the conclusion of his visit, Dr. Drew Uyi confirmed that he will deliver a comprehensive strategic report to the Delta State government.
This document will detail existing compliance gaps and, more importantly, provide a three-year roadmap for the international positioning of both the stadium and Warri Wolves.
“We are looking at how to give this facility and the club the mileage they deserve,” Uyi remarked.
As Delta State prepares to cut the ribbon on the New Warri Stadium, this collaboration signals a new era of professionalism in the state’s sports administration, shifting the focus from local participation to global competition.
