Hypo Bleach, produced by Multipro Enterprise Limited, has cautioned Nigerians against consuming bleach in response to a viral social media trend linked to influencers King Mitchy and VeryDarkMan.
In a statement released on Sunday and signed by its Marketing Manager, Adebayo Adeyemo, the company stressed that its product is intended solely for cleaning and disinfecting.
According to the statement, Hypo is designed to remove stains, whiten fabrics, eliminate odours, and kill germs, and warns that it should never be consumed under any circumstances.
The firm said it had noticed videos and AI-generated images circulating online portraying the bleach as a drink. It described such content as misleading and dangerous, adding that anyone encouraging others to ingest the product — even as a joke or for online engagement — is putting lives at risk.
The company urged influencers, bloggers, and digital creators to act responsibly, reminding them that their platforms carry real influence and consequences. It also advised young people not to give in to peer pressure or risky online challenges.
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Hypo further encouraged individuals facing emotional distress to seek support from trusted adults or healthcare professionals, while emphasising the importance of protecting mental health. The company ended its message with a call for safer social media use, using the hashtag #HypoForASaferTomorrow.
The warning follows an online clash between King Mitchy and VeryDarkMan, which escalated after disagreements over school renovation projects and allegations about funding sources.
The controversy intensified during a TikTok livestream where Mitchy appeared to drink a substance believed to be bleach, triggering panic and false reports of her death before her team later dismissed the claims.
The situation drew further attention when VeryDarkMan shared a separate video involving a sachet of Hypo, a move many viewers saw as connected to the unfolding drama. Since then, some content creators have reportedly copied the act in skits, prompting criticism from parents and concerned Nigerians who fear the trend could negatively influence young audiences.
Observers have called for stricter measures against those promoting harmful online content, warning that such actions could have serious consequences.
